Slide 1: Welcome to Course Creation ABCs Elementary Framework

Slide 2: Hi, I’m Rachel! I’m the creator of Rural Meanings. Rural Meanings is created for the creative outdoorsy small business owner to recharge & reconnect.

Slide 3: I enjoy road tripping, crafting, and can often be found with a cup of tea nerding out to business strategies. I live in a small rural town in Alberta, Canada with my husband and playful pups. Course creation used to overwhelm me, however, after learning one secret I now have created 9 mini courses and counting! And I’m excited to share the secret with you!

Slide 4: But first my disclaimer. I assume no responsibility for errors, omissions, or contrary interpretation of the content. This presentation is provided “as is” without warranty of any kind, whether expressed or implied. Any perceived slights of specific persons, peoples, or organizations are unintentional. This presentation has been created based on my own experience with courses.

Slide 5: In this presentation you will learn the ABCs, 123s, 5Ws & H of course creation with the overall goal of simplifying the process for you. And you will unlock the secret to how I overcame the overwhelm of course creation. So let’s begin!

Slide 6: The first W is who. Who is the course created for. Which is also the A for…

Slide 7: Audience! You are creating your course for your audience. With considerations to their problems, current knowledge, and learning style. What is your audience struggling with? Such as, I created this presentation for my audience who is struggling with course creation because it felts overwhelming. What is their current knowledge? And what is their learning style? Is it audio, visual, or text based? Is it to learn at their own pace or in a group? If you don’t already have an audience, you could consider an ideal client avatar, however, I found this really challenging personally for myself. So instead, I think about previous self. What can I create that would have helped my previous self before I had the knowledge I have now? As Life Editor Sage Grayson says- you only need to be one step ahead.

Slide 8: The second W is where. Where will your course be accessed and consumed? Which is also the B for…

Slide 9: Blueprint! Will your course be access and consumed on your website in a course platform, in a summit, on social media, in a podcast, or somewhere else? This matters because of the format and assets you can provide. Your website in a course platform gives you a lot of options, whereas on a podcast you will need to make the course audio, and on social media you will need to consider the size of the posts. 

Slide 10: The third W is why. Why are you creating this course? Which is also the C for…

Slide 11: Caring. You are creating the course because you care about your audience. You care about solving their problems, sharing your knowledge, and making it easy to consume for them. So, the ABCs are Audience, Blueprint, & Caring. Consider who you are creating the course for, where the course will be accessed, and why you are creating the course.

Slide 12: The fourth W is what. What content will you put in the course? What will the course be about? And this is the start of our 123s, beginning with 2…

Slide 13: 1 Solution to 1 Problem. And my secret has been unlocked! Before creating courses, I thought a course had to be massive and include every bit of knowledge I had on one topic. But this is not the case. I learned from Life Editor Sage Grayson to create courses with 1 solution for 1 problem. For example, if you are creating a course about crafting you don’t need to put in every possible thing about crafting- that would be huge and never ending! Instead, you could create a course about ‘How to Choose Your Wood Pyrography Tips’ or ‘How to Make a Paper Rose for Beginners’. For the wood pyrography your audience is struggling to choose their tips, and your solution is a how to guide. And with the paper rose your audience is struggling to create a paper rose and your solution is to show them how. Or changing it up instead of creating a travel course about every type of travel and every place you could create a course that is a weekend travel guide for a specific area. Your audience’s problem is they only have a weekend to explore the area, and your solution is a travel guide.

Slide 14: The fifth and last W is when. When are you creating this course? Is there a deadline? Which is also number 2…

Slide 15: 2 main times to create a course could be to participate in an event or when you identify a need. For events this might show up in the form of a presentation that depending on the events terms you repurpose into a course. These events could include speaking in a summit, a podcast, a seminar, or a live event. And the other time you might create a course is when you identify a need. I like to look at different groups to see what questions others are asking and if I can create something to address their question. Or maybe your clients keep asking the same question- create a course for them.

Slide 16: The H is how. How are you going to create your course? Which is also number 3…

Slide 17: 3 main types of tech you will need is something to create your course, a course host, and a course platform. Currently for course creation, I use Canva to create slides, record myself speaking over the slides, and editing the course. For course hosting I use Screenpal. I have also used Screenpal to record my screen while making tutorials. And for my course platform I use Teachery. Currently, I am affiliated with Teachery, however, I am not affiliated with Canva or Screenpal. So, the 123s are 1 solution to 1 problem, 2 times to create, and 3 types of tech. Consider what you are creating, when you are creating your course, and how you will create your course.

Slide 18: In summary, when creating a course consider your audience, where you are creating for, repurposing, your reason, your 1 solution to 1 problem, if there is a need or an event, and the tech you will use.

Slide 19: Have any question? I’d love to connect with you. The best way to connect is through email at [email protected] please allow 24-48 hours. This has been Course Creation ABCs: Elementary Framework by Rachel- Rural Meanings. Thank you!